Projects & Results
Vodafone: Marketing, Product Manager e Ecommerce Lead
- 360° Marketing Plans
- New website architecture
- User experience (UX) optimization
- Launch of new product categories
4 awards
Vodafone Star (2) Best eShop (2)
+
Organic traffic
+
NPS Score
Pixartprinting: Digital Marketing for European Markets
- Internationalization project: implemented digital marketing initiatives to expand brand, product, and service presence in other European countries
- Niche project: strategic planning and implementation of digital marketing activities to reach niche audiences and promote strategic products
+30%
New Clients
-20%
Cost per Acquisition
+
Improved ROI
Strategic Projects
Internationalization Project
Goal: expand business to a new continent
Segmented Campaigns
Goal: user segmentation, personalized campaigns, A/B testing
Niche Marketing – Strategic Categories
Goal: improve sales and margins on high-profit categories
New UI for International Clients
Goal: provide a personalized experience for foreign clients
Website Architecture Redesign
Goal: optimized navigation, reduced bounce rate, improved user satisfaction
Customized and Automated Reports
Goal: report automation and team training
Teaching & Professional Training
I teach digital marketing, social media, AI, e-commerce for companies, and digital skills for training institutions (GOL programs).
Marketing & AI
Web Content Management
Social Media Marketing
Digital Skills
Do you Want similar results for your business?
Over 11 years of international experience and tangible results. Let’s work together to grow your project.
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What people say about me?
"I have no hesitation in recommending Joana to any company, especially for digital commercial roles, where she already has relevant experience. One of her achievements was implementing segmented campaigns on the eShop, where content was displayed based on the logged-in customer’s profile. This functionality had never been used before, and Joana led the project to optimize conversion rates and user experience."
DB
Senior Digital Manager
"I highly recommend Joana for any position in marketing, branding, or advertising, anywhere in the world."
CS
Professor of Marketing Nova School of Business and Economics
"She joined the team with solid knowledge of digital marketing and quickly developed advanced skills in Paid Search and Paid Media, brilliantly supporting the company’s challenges and needs in a very short time."
DC
Head of Digital Marketing Pixartprinting
"Thank you for your kindness, friendliness, and professionalism, which made us love this IT course from day one. Your smile immediately gave me confidence and coming to class with enthusiasm was wonderful!"
MSC
Student
"I want to thank you for the recently concluded course. It was really interesting and stimulating, and I greatly appreciated your availability and passion in every lesson."
CC
Student
"Her passion, availability, and smile made attending the lessons enjoyable even on the longest days."
MF
Student
"We are very grateful that you were our teacher. You are very professional in your work and have great human values. We learned so much from you, and we will never forget you."
L&B
Students
"Always maintain this sensitivity… because it helps make the world a better place."
AC
Student
Contacts
